Children’s exposure to television ads for alcohol and gambling has broadly stabilised while the number of junk food ads they see has significantly declined since 2016, according to new figures.
Advertising Standards Authority
British American Tobacco (BAT) and three other e-cigarette firms have been banned from promoting their products on public Instagram pages in a ruling described by health campaigners as “a huge step forward”.
An ad for life insurance featuring an image of a man leaning his head against a wall and the strapline “Life insurance to die for” has been banned for trivialising suicide.
A television advert for food service Deliveroo has been banned for misleading customers after it became one of the most complained-about commercials of the year.
Ads for three prenatal testing services for genetic conditions including Down’s syndrome have been banned for using misleading statistics about their accuracy.
An ad for the app PopJam that encouraged users to “get likes and followers” has been banned over concerns it could be detrimental to children’s mental health and self-esteem.
A YouTube ad for the film Pet Sematary seen before Fortnite videos on the family gaming channels DanTDM and FGTEEV has been banned for being inappropriately targeted at children.
Social media users struggle to identify ads posted by influencers and clear labelling is crucial to let consumers know when they are being sold to, according to a report.
A television ad for teenage singer Billie Eilish’s album has been cleared with an “ex-kids” restriction after a watchdog found it was likely to distress younger children.
The head of the UK’s advertising watchdog has said social media platforms are “not as transparent as we would like”, as complaints about online ads spiked last year by 41%.
Amazon and Protein World have been banned from describing food supplements as weight loss or slimming aids unless they have evidence the products meet EU-authorised health claims.
Two television ads for Volkswagen promoting a safety feature on one of its cars have been banned for encouraging irresponsible driving.
Home broadband providers must now ensure that at least 50% of their customers can achieve advertised speeds at peak time under a crackdown to prevent misleading claims.