Women wearing lots of makeup are less likely to be thought of as good leaders, research from Abertay University has found.
A study led by Dr Christopher Watkins, of Abertay’s division of psychology, revealed the amount of makeup a woman is wearing can have a negative impact on perceptions of her leadership ability.
Study participants were asked to view a series of images featuring the same woman without cosmetics and with makeup applied for a “social night out”.
Computer software was used to manipulate the faces and the amount of makeup was also manipulated in the face images.
Each participant completed a face perception task where they judged 16 face-pairs, indicating how much better a leader they felt their chosen face to be compared to the other face.
It was found that both men and women evaluated women more negatively as a leader if the image suggested she was wearing a lot of makeup.