V&A in Dundee to make tickets ‘more affordable’

The V&A Museum at the heart of Dundee Waterfront

Dundee’s V&A is to be one of the only museums in the country to adopt a variable pricing scheme for exhibitions.

A digital ticketing system will be in place at the Waterfront museum that will allow for changing ticket prices for people who are “challenged” financially.

This would allow visitors to enjoy off-peak hours at a reduced rate.

The museum will be one of the few in the country to have such a system in place, according to a VisitScotland spokeswoman, who added that no National Museums of Scotland attractions have anything similar in operation.

The museum’s Scottish design galleries will be free to enter.

However, special exhibitions will be ticketed.

Philip Long, director of V&A Dundee, said: “Our focus is on a flexible policy for the changing exhibition, to allow people who might be challenged by the full ticket price to plan a visit that will be more affordable. We are putting in place a digital system that allows a much more flexible system.”

The museum will open on September 15, with Ocean Liners: Speed and Style being the first exhibition.

The prices of ticket concessions and discounts are still to be announced.

A ticket for Ocean Liners will cost “£12 or less”.

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