A member of staff at a wool shop battled in vain to save a man who had collapsed in the store.
Emergency services rushed to The Edinburgh Woollen Mill store, near to Tickety Boo’s in the city centre, after reports an elderly man had taken ill.
Witnesses reported seeing five police cars, along with ambulance crews, descend on the Commercial Street premises.
It is understood that a member of the store’s staff started to perform CPR after the man collapsed, before paramedics arrived.
Shop staff confirmed to the Tele there had been a medical incident, but declined to comment further.
Police Scotland, however, today confirmed that a 77-year-old man died after taking unwell.
George Lloyd, of the West End, spoke of seeing a heavy police presence.
The 65-year-old told the Tele: “I was standing near to the corner of the Murraygate and Commercial Street, when the police van came out of nowhere and several police cars followed after that.
“There was an ambulance at the scene and it looked like paramedics were treating one person within the back of the vehicle.”
A woman, who asked not to be named, said the incident lasted about 30 minutes.
She added: “There was a large number of police officers on the scene.
“There was five police cars and a minimum of nine officers when we looked down on to Commercial Street.
“We were wondering what happened.”
After collapsing, the man was taken to Ninewells with a police escort before he died in the hospital.
A spokesman for Police Scotland said: “We can confirm we attended at a shop in Commercial Street on Monday in response to a report of a man having taken ill.
“The Scottish Ambulance Service provided treatment to a 77-year-old man who was conveyed to Ninewells Hospital.
“However, he sadly died some time later.
“There are no suspicious circumstances.”
The Edinburgh Woollen Mill head office and Scottish Ambulance Service were approached for comment but had not responded at the time of going to press.