#SunnyDundee: Get your sunglasses on for new city tourism campaign

A bright new campaign has been launched to ensure Dundonians and visitors are looking cool as the city gears-up for one of the biggest summers in its history.

Dundee regularly boasts more hours of sunshine than any other Scottish city — and visitors have also rated us for our warm and friendly welcome.

To celebrate this, a light-hearted tourism initiative will see thousands of yellow sunglasses being issued to visitors, locals and businesses.

The yellow #SunnyDundee shades

Wearers are being encouraged to take pictures of themselves wearing the sunglasses and put them on social media.

Jennifer Caswell, campaign manager of One City, said the launch of the campaign comes at an exciting time for Dundee.

She said: “This is an accessible and fun way to celebrate being in Dundee in 2018 as well as generating real-time photos of Dundee that could potentially be shared across the world.

“Dundee and the wider area has so much to look forward to this summer with the opening of the V&A and open concerts at Slessor Gardens.

“We thought the shades were a light-hearted way of reflecting the sunshine and the warm, friendly welcome the people and the city offer.

© Alan Richardson
Dundee student Rachel Feeney models her shades

“We hope people will take pictures of their time in Dundee and take the glasses further afield as well.”

John Alexander, the leader of Dundee City Council, said #SunnyDundee is a “great slogan” to celebrate the city.

He said: “This is a hugely exciting time for Dundee.

“It might be Scotland’s sunniest city, but according to the world’s media Dundee is definitely one the coolest place to be in 2018.

“The Wall Street Journal, Conde Nast Traveller, CNN, and Bloomberg are just some of the global names recommending a visit to Dundee this year.

Ryan Gowrie, from Blairgowrie, with his dog Willow.

“Sunny Dundee is a great slogan to celebrate the city during such a significant year and will help promote the city’s position as Scotland’s ray of sunshine.”

The new campaign also features a video showing visitors landing at Dundee Airport whilst wearing the branded glasses.

In it, the new arrivals visit a number of the city’s attractions, including the DCA and McManus Galleries.

Dundee Airport manager Derrick Lang said it is going to be a “summer to remember”.

He said: “Dundee is a vibrant city and we are excited to be a part of helping to bring visitors to the area. We hope #SunnyDundee will help showcase all of what the city has to offer.

© Alan Richardson
Latvian Tourists Todora Radeva and her grand son Rado, 3, with Desperate Dan

“With the predicted record number of visitors and a packed calendar of events, I’m sure it’s going to be a summer to remember.”

Although the sunglasses are free to collect, the campaign is hoping to support the cancer care centre Maggie’s Dundee by asking people to donate £1 per pair and make things a little brighter for those using the centre.

Businesses and organisations across the city including Abertay University, University of Dundee, DC Thomson, UNESCO City of Design, Dundee Contemporary Arts, Dundee and Angus Chamber of Commerce and Forth Ports have already signed up to participate in #SunnyDundee by ordering their own supplies of sunglasses for a variety of summer-themed events and activities.

Jennifer added: “We’ve have great businesses and organisations involved with the project.

“The great thing about the sunglasses is that it something that is accessible for everyone.

“There are thousands of pairs available for people to get their hands on.

“We hope people will have a chance to wear them at events throughout the summer and get #Sunny Dundee trending.”