Politicians and business leaders will try to persuade Michelin to keep some form of presence in Dundee after closing its factory in 2020.
The first meeting of the Michelin Action Group met on Monday in the DC Thomson boardroom at Meadowside, where the 16 members discussed ways to try to save the 845 jobs under threat.
Speaking immediately after the meeting, Scottish Economy secretary Derek Mackay said the talks had been “constructive”.
But he admitted there was little possibility of convincing Michelin to change its mind over closing the Baldovie plant as a tyre manufacturer.
Instead, the action group would focus on alternative uses for the site in the hope of protecting jobs.
Mr Mackay said: “I have to make it clear that Michelin has stressed that there is no going back in its decision.
“What we are doing is looking at some way to maintain Michelin’s presence in Dundee. Whether that is in research and development, innovation or repurposing the factory in some way is not yet clear.
“But Michelin has given us three weeks to come back with options and that is what we intend to do.”
Tim Allan, deputy chairman of the Tay Cities Enterprise Forum, had earlier said “everything was still to play for”.
He added: “We will examine every option.
“Looking at some kind of research and development role and a different future for Michelin shouldn’t be ruled out.”
Meanwhile, union chiefs say their key priority at the talks is to “protect jobs and families”.
Scottish Enterprise chief executive Steve Dunlop and Dundee City Council leader John Alexander are leading the action group.
Mr Alexander said: “This action group will hit the ground running with one focus – to retain Michelin’s footprint in Dundee.”