Doughnut chain Krispy Kreme has axed its Overgate stall after it failed to meet sales targets.
The firm opened the stall in the shopping centre in 2015 — a year after introducing its baked goods at Tesco stores in Dundee.
The stall has now disappeared, with the firm blaming the decision to close on lower than expected customer numbers.
The decision to pull out of the Overgate means those seeking a sweet treat fix will have to visit a Tesco store in the city instead.
Charlotte Roberts, head of marketing at Krispy Kreme UK, told the Tele the decision to shut up shop was not taken lightly.
She said: “We continually evaluate the performance of our UK stores and cabinets to ensure we can provide the best possible experience for our customers.
“As part of this process, we found that visits to our Dundee store were at a lower level than expected and after a great deal of consideration we took the decision to close.
“Fans in the area can still get their hands on our doughnuts from Tesco Metro Dundee and Tesco Dundee Riverside, where they are delivered fresh daily.”
Overgate bosses explained that the firm’s lease had come to an end and it had decided not to renew.
Shoppers and centre staff had mixed reactions to the stall’s closure.
Keenan Du Plessis, a shop assistant at Office shoe shop, said it had been handy to have it nearby.
The 22-year-old added: “It was nice being able to pop over if you wanted a doughnut.
“Sometimes they would even give us some free at the end of the day instead of putting them in the bin.”
Zara Newsome said people are turning against unhealthy food and she wasn’t surprised to see the stall close.
She said: “I think the doughnuts were overpriced — they were a waste of money.
“Everyone’s being healthy these days. No one wants to be fat.”
Krispy Kreme first came to Scotland in 2013, opening a drive-through unit in Edinburgh before distributing doughnuts through supermarket chain Tesco across Tayside.
The chain offers “classic” ring doughnuts alongside more exotically flavoured and filled cakes such as the Nutty Chocolatta.
The doughnuts first landed in Dundee in 2014, when the chain popped up inside supermarkets along the Kingsway and at Riverside.
The Overgate store — the first dedicated branch in Tayside — then opened in September 2015.
The firm still operates a store in Aberdeen as well as branches in Edinburgh, Livingston and Glasgow.