The Overgate’s style studio was bang on trend as it hosted a special event as part of Dundee Fashion Week.
Shoppers received pointers from two local fashion bloggers and were even given free eyelash extensions at yesterday’s one-off event.
It saw shoppers browse must-have fashion staples for men and women from retailers including Debenhams, Topshop, River Island, New Look, Superdry, Topman, Oasis, Next and Quiz.
The two women behind fashion blog Wardrobe Conversation, Helen Macdonald and Kimberley Grahame, were there to help those in need of style guidance.
Helen said: “Helping style women is something we do all the time and it is really nice to be able to give out some advice. It has been great to get involved with Dundee Fashion Week as the city is such a creative hub.”
Kimberley said: “It’s fantastic to do it in person as we both love to chat and meet new people.”
One attendee had travelled from Forfar especially for the professional advice. Shilaine Campbell said: “I saw the event advertised on the Dundee Fashion Week page and thought I should come along as I am never sure what to keep in my wardrobe and how to style items.
“The two bloggers came up with a new look for me and it has given me the confidence to put pieces of clothing together. I think Dundee Fashion Week is a brilliant idea, you can feel an exciting buzz around the city,”
As well as clothing advice, Stephen Hewitt, co-owner of Aesthetique Beauty, brought his team along to provide eyelash applications.
He said: “It was a no-brainer to get involved with Dundee Fashion Week.
“I was already modelling for designer David Alexander in the finale catwalk but I soon realised that I could also be a part of fashion week.
“As well as this pop-up shop, I am the official lash sponsor for the finale catwalk with all of the models wearing Nouveau lashes applied by my team.
“Around 50 sets of lashes will be applied for the finale. Everyone you see on a catwalk has lashes on, so I thought, why not mine?”
Peter Menzies, managing director of the Dundee Gin Company, was also on hand to keep attendees refreshed.
He said: “Dundee Gin Company is proud to support Dundee Fashion Week and most of all Dundee and Angus College.
“The work the students have put into this week is second to none and it is fantastic to showcase the amazing designers in the city.”
A catwalk extravaganza to mark the end of the inaugural Dundee Fashion Week will take place at the Caird Hall on Sunday.