A Dundee dad is making his living through posts on social media – but it’s not as easy as just taking a selfie.
Lee Chisholm, 35, is otherwise known as Daddownload on Instagram.
Alongside daughter Ava, 2, and partner Hilary, they have racked up an impressive 31,000 followers and have worked with major brands including Pampers, McDonald’s and Not On The Highstreet.
Lee, who was previously an IT support worker, said: “I had experience with Instagram before and just after Ava was born I thought it would be a cool kind of diary to keep and document her life.
“My friend was a blogger and she used to get free things so I wondered if I could maybe get some free Pampers but it was never the intention to make it my career.
“The first year that I started gaining followers I started going on influencer sites where you can pitch to companies or they can come to you about working together on adverts.
“The first year wasn’t too busy and I mainly went to companies to pitch ideas but the past year has been nuts and allowed me to give up my IT role of 10 years and do it full-time.
“I have companies approaching me every two or three days which is mental. I am really lucky.
“Ava is totally oblivious to it all and it can become quite stressful when deadlines are approaching for content.
“You wouldn’t think it but there is a lot of behind the scenes admin to do but doing this full-time allows me to spend more time with Ava and Hilary as I get the cooking and cleaning done during the day.
“When creating my images I always think of different ideas. I create a set and then I just let Ava run wild.
“As Ava grows up, I want to take the emphasis away from her and for it to be more on my fatherhood.
“This Instagram job has a shelf life but I never want to have an office job again. I hope to maybe go into social media consultancy.”
Lee hasn’t only impressed his thousands of followers but he also won the Parent Influencer of the Year award at the Influencer Awards in Monaco.
He added: “When I look at who else won awards they have millions of followers, so I was so proud that I managed to win. I travelled to Monaco to attend the awards ceremony and I was talking to the Princess of Monaco and other reality celebrities – it was completely surreal.”
Lee and his family have also taken part in a charity single with other parent influencers and pop star Paloma Faith in conjunction with Pampers as part of the company’s Thank You Midwife campaign.
The group performed a rendition of Christmas classic Silent Night which can be viewed on YouTube.