The River Tay is making a splash as the star of a new tourism campaign supported by VisitScotland.
Ahead of the opening of the V&A and The Open at Carnoustie, and with Scotland’s reputation as the Home of Golf, the four councils on the banks of the country’s longest river have teamed up to promote their region.
Perth and Kinross, Angus, Dundee City and Fife councils have formed the East of Scotland Tourism Partnership.
The group has been awarded £40,000 through the VisitScotland Growth Fund which will be used for a joint campaign focusing on the four regions the river flows through.
Scotland’s Tay Country aims to establish the area as a key tourism destination and use the opening of the V&A and events such as The Open to encourage visitors to stay longer and explore the rest of the region.
A VisitScotland spokeswoman said: “Scotland’s Tay Country aims to capitalise on this attention by using the river to showcase the many reasons to visit.”