Food delivery company Deliveroo is being urged to pay its riders the living wage as it embarks on a recruitment drive in Dundee.
West End councillor Richard McCready says the firm needs to step up and raise its hourly rate from £6 to the Scottish legal baseline of £8.45.
Deliveroo has said raising pay would bump up the cost of every delivery.
The company has revealed trade in Dundee has grown by 150% over the past year, while the number of cyclists it employs to deliver takeaways has increased by 100% to 40.
It is now seeking more riders in the city to deliver food from its 23 participating restaurants.
Although Deliveroo says riders can earn an average of £9.50 an hour, the going rate in Dundee is £6.
Riders are paid additional money for each delivery they make and can keep any tips they receive.