Aldi has invoked the rage of Scottish shoppers by claiming on Twitter to have invented square sausage.
Lorne – a breakfast staple of Scots’ plates for generations – is being advertised by the discount giant, branding it “Sausedge”.
It claims, in a news article: “The patty-shaped pork has been designed to fit perfectly into sandwiches.
“This allows hungry customers to throw together a butty without spending ages cutting up bangers.”
Breakfast just became a whole lot easier… Will you be trying our Sausedge? https://t.co/pPueOU3TAz
— Aldi Stores UK (@AldiUK) May 14, 2019
However, Twitter users north of the border were not letting this one lie, and bit back immediately:
Ok, have your lawyers google “Lorne sausage”
— Ranald Lithgow (@PI3GUB) May 14, 2019
Ranald Lithgow posted: “Ok, have your lawyers google “Lorne Sausage”.”
I wonder what they'll invent next.. porridge?
— The Anosmic Formerly Known as Pete (@FormerlyPete) May 14, 2019
User @FormerlyPete said: “I wonder what they’ll invent next… porridge?”
Your Scottish stores have been selling this for years ?
Sliced sausage, also known as lorne or square has been around in Scotland for generations.
— Michael Gallacher (@M1keyG84) May 14, 2019
Michael Gallagher pointed out that Scottish stores had been selling it for years, and the delicacy had been around “for generations”.
Gillian Sproule went as far to claim Aldi had been guilty of “cultural appropriation”.
Sturgeon must condemn.
— Limmy (@DaftLimmy) May 14, 2019
Even comedian Limmy had his say, describing it as “appropriation” and joking that First Minister Nicola Sturgeon “must condemn”.
Rival Lidl even took a swipe at Aldi:
Things Aldi also claim to have invented:
1. Irn Bru
3. The Proclaimers
4. Yer Da Selling Avon https://t.co/DZbnE0WcSe
— Lidl GB (@LidlGB) May 14, 2019
With the band Runrig adding their own fifth “invention” of Aldi’s – singing Loch Lomond at the end of weddings.
5. Singing Loch Lomond at the end of a wedding
— Runrig (@Runrig1973) May 14, 2019
What do you think of Aldi’s marketing of “Sausedge”?