Sainsbury’s has partnered with Deliveroo to trial pizza delivery from its stores, in a bid to take a slice of the fast-growing delivery market.
The scheme launched on Monday in five stores, marking the first time a UK supermarket has offered hot takeaways through Deliveroo.
Customers living near the branches in Cambridge; Selly Oak, Birmingham; West Hove, East Sussex; Pimlico, central London; and Hornsey in north London will find the option listed alongside local restaurants.
They will also be able to order snacks and drinks from Sainsbury’s alongside their pizzas, with a wider range of products set to be added during the pilot.
Clodagh Moriarty, Sainsbury’s group chief digital officer,said: “With more and more shoppers looking for convenient and affordable meals delivered to their doors, our trial with Deliveroo brings our great value hot food direct to customers’ homes.
“We’re committed to making it as quick and easy as possible for our customers to shop with us and we’ll be listening to their feedback throughout the trial to understand how we can best serve their hot food delivery needs.”
Pizza counters usually close at 8pm, but this will be extended to 10pm between Monday and Saturday during the trial.
Justin Landsberger, Deliveroo’s commercial director, said: “We’re excited to launch Sainsbury’s on Deliveroo and bring even more choice to our customers around the UK.
“At Deliveroo we pride ourselves on providing customers with an excellent selection of food options, catering for every occasion and this new partnership will allow us to do that.”
It is the latest move by a British supermarket to capitalise on demand for fast deliveries.
Morrisons and Amazon last month deepened their partnership by expanding same-day delivery of groceries to five new UK cities.
Online grocer Ocado has also ramped up its offering with the Ocado Zoom service, which aims to deliver in just one hour.