Social media users have voiced their outrage at steep ticket prices for Odeon’s newly refurbished Leicester Square theatre.
The cinema has now been branded an Odeon Luxe, meaning adult cinema-goers looking for a more luxurious experience will pay up to £40.75 for brand new releases.
Luxe recliners have been installed, and viewers can now watch from a “Royal Box”.
Tickets begin at £10 for each showing, and can reach just over £40.
The soon-to-be re-opened Odeon Luxe Leicester Square cinema has undergone a major 11-month refurbishment.
The new 800-seat cinema will feature a cocktail bar and reclining seats, meaning prices have increased at the venue.
Social media users have voiced their disagreement with the price-hike, though the £40 tickets are only for the highest tier.
Odeon explained that as Mary Poppins Returns is in its first week during the festive season, prices have been raised accordingly.
A spokesperson for Odeon said: “Price choices vary and flex depending on a number of factors including seat type and location in the auditorium, what we’re showing, time of day, and the number of people booking at one time.
“The first week of the biggest film of the year during the festive season is obviously peak, and guests can expect prices will flex throughout the year.”
The cinema added that the prices are cheaper if you sign up for one of Odeon’s Limitless cards; the membership costs £19.99 a month for London cinemas, costing £5 extra per visit for Luxe recliner seats.