A GROUP of traders has launched a bid to make Broughty Ferry a tourism hotspot.
The area’s traders’ association has outlined a string of proposals to create “Brand Broughty”.
The main aims are to promote the Ferry and increase visitor numbers to the various businesses.
Broughty Ferry was once regarded as the richest square mile in Europe due to the houses built by Dundee’s jute barons.
It’s not quite at that level now but the association is determined to see the area reach its full potential once again by bringing in more visitors.
Jan McTaggart, committee member, told the Tele: “This is a historic seaside village with lots of lovely little shops and we want to sell the prospect of coming to Broughty Ferry, particularly to cruise ships. Dundee attracted visits last year, and although we contributed some costs for buses from the ships, there wasn’t as much uptake as we had hoped.
“But we learned a lot, an awful lot, and plan to use that knowledge to help improve it this year.”
One of the issues with attracting groups from cruise ships is that they often dock in Dundee Port on a Sunday, when a lot of the shops in the Ferry are closed.
Jan added: “I imagine if you’ve been on a ship for ages, it would be lovely to stretch your legs.
“Well, we want them to stretch their legs on our streets.”
One way to achieve this is through a promotional film, which is due to be completed by the end of the year.
“It’ll be a nice showcase of the place, what it is and what it does,” Jan said.
“And it is another way to get better-known worldwide.”
Steve James, chairman of the association, said: “We wanted to ensure we don’t get left behind with the Waterfront revitalising Dundee.
“And we wanted to celebrate the area and its charms — it’s our constant mission to keep the Ferry the best it can be.
“The association keeps growing, so more people have ideas, and these are the latest. We’re looking forward to trying them.”
The association has a “Come to Broughty” bag for sale in many of the shops and a calendar will also be produced later this year.
Proceeds will be fed back into the association and the promotional activities.
The group already organises and runs a series of events in the Ferry.