The Only Way Is Essex star Mario Falcone opened a blowdry bar and aesthetic clinic in Dundee last night as fans downed 40 BOTTLES of champagne.
A huge queue formed outside the Blo Out & Refresh salon on Whitehall Crescent with Dundonians eager to get a glimpse of the reality TV star.
Mario took a break from filming TOWIE and was happy to pose for photographs at the event.
Salon owner Valerie Williams told the Tele that she was “overwhelmed” by the turnout.
She said: “The place was packed. I was totally overwhelmed at the turnout and I can’t even put a figure on the number of people that turned up.
“We opened at 6.30pm and they were all queuing out the door. We had a security guard on the door just to make sure things ran smoothly.
“We went through about 40 bottles of champagne – though it was so busy I only got one glass!”
The 28-year-old is often portrayed as a bit of a ladies’ man in the ITV show, but Valerie said that was far from the case in real life.
“I found him to be a genuinely nice man and was happy to pose for photos, he was friendly to everyone and was very complimentary about what I was doing.
“A lot of these reality TV stars can be a bit of a diva, but he was not like that at all.”