The developers of the Wellgate Centre have lodged a detailed planning application to create a new main entrance and food court.
The city council has already granted permission for a major overhaul of the shopping centre, including a 900-seat multi-screen cinema, with the aim of attracting more visitors and making the Wellgate a key part of the night-time economy.
A revamp of the Murraygate entrance has also been on the cards, with extensive use of glazing to make the centre more welcoming.
Stefano Faiella, from ThreeSixty Architecture, said: “The design of the new elevation focuses on the visual impact on the street and seeks to enhance the building and the overall area by creating a focal point at the end of Murraygate.
“The key issue with the entrance is that it lacks any real presence. The proposal is to create a two-storey void over the new entrance.”
Centre owners St James’s Place UK are also asking the council for permission to change the use of 3500 sq m of units on the third level from retail to food and drink, with another restaurant at street level as part of the new entrance.
Their agents, Jones Lang Lasalle (JLL), said the regeneration was necessary to fit the changing demands for floorspace, with fewer shops seeking units but a rise in interest from leisure operators.
“The Wellgate has experienced pressures in recent years from out-of-town facilities and new retail facilities elsewhere in the city centre resulting in increased vacancies, as well as experiencing the wider influences in terms of market and economic factors,” JLL said.
Light Cinemas have already been lined up as the operator of the eight-screen cinema.
The developers hope the refurbishment will create up to 330 jobs.