Dundee looks set for a £300,000 betting spree on the World Cup.
Predictions suggest that around £2 will be spent for every single city resident in betting shops, online and by phone over the next four weeks.
Across Tayside, the total will reach £700,000 as the region is gripped by football fever.
And while hosts Brazil kicked off the tournament with a win against Croatia in the opening match on Thursday night, Tayside fans are actually backing Argentina as their first pick to lift the famous trophy.
Brazil are second choice, with Germany third and England fourth, according to Scotland-based McBookie.
The rest of the top 10, in order, is Spain, Colombia, Italy, Belgium, France and Holland.
Paul Petrie, spokesman for McBookie, said: “Scotland might not be taking part, but Tayside punters most certainly will.
“Turnover on the World Cup is expected to break all records despite the unfriendly kick-off times.
“At the moment, Brazil and Argentina have been the most popular selections, so we at McBookie will be cheering on a European winner as long as it isn’t England.
“Industry analysts have predicted £1 billion will be gambled across the whole of the UK on the World Cup. Scotland accounts for 10% of that and, from there, we are able to work out how each region should fare.”
Paddy Power, meanwhile, says 28% of the bets they’ve received in Tayside are backing Argentina. Brazil have got 23% of the support, with Germany on 8%. Only 7% of Taysiders think England will win, while 6% have gone for dark-horses Belgium.
A Paddy Power spokeswoman said: “It seems there’s no neighbourly love for England.”
Coral, which has a couple of shops in Dundee, has seen slightly different betting trends.
A spokesman said: “The most popular team with Scottish punters in terms of the outright tournament betting is Argentina, followed by Spain and then Brazil.
“Based on past activity, we would expect to see plenty of bets from our Scottish customers on Italy ahead of their match against England.”
However, other bookies have had a wave of support for the hosts.
A spokesman for Betfred said: “It looks like Dundee will be dancing to a Samba beat, as Brazil are by far the most popular selection with us.”
England kick off their World Cup campaign against Italy tomorrow night and, according to William Hill, most fans fancy the Azzurri to get one over Scotland’s Auld Enemy.
Around 40% of the bets placed in the city for the game are for Mario Balotelli and his teammates to get the better of Roy Hodgson’s men.
And 85% of punters in the City of Discovery expect a good game after backing both teams to score with 2-1 to Italy proving the most popular choice for the correct result.
Spokesman Joe Crilly said: “In Scotland as a whole, Brazil and Argentina have been the best backed sides a deviation from the blind faith with which punters are backing England south of the border.”