| In what’s been seen as a positive response to chairman Bob Brannan’s recent open letter asking fans to dig deep to help their club, sales to date are up 17% on almost the same period last year.
That means total sales by the time the league campaign kicks off in August are set to break the 3000 barrier — more than the crowds almost every other club in the First Division, games against the Dark blues apart, is likely to attract.
And in a further boost, there has been a higher proportion of adult sales in comparison to 2009, revenue there has increased by 21%.
As they prepare for another crack at reaching the SPL, the news has boosted the club both financially and in terms of morale.
“They are the first like-for-like figures between this year and last and they are very encouraging,” said director Harry MacLean.
“The board are extremely happy with the response to the chairman’s open letter — and it’s great news for everyone at the club.”
The Dark Blues are also looking to forge links with youth clubs in the area to channel a stream of talent towards Dens Park.
Talks have taken place with Fife outfit Glenrothes Strollers, who have up to 400 young players under their wing and an official link is likely.
The near future could also see similar connections developed with sides in Dundee and Perth. |
