| In an exclusive interview, new director Calum Melville has revealed every extra full-price ticket that’s purchased this summer will see twice its face value earmarked for the kitty to bring in new players.
The budget for next year has already been increased by 25% to put Dundee on course to be the division’s biggest spenders and the board hope to be able to have added a further £560,000 by the time the first ball is kicked in anger.
Dundee have not given exact details of sales for this season, but, have admitted the figure is now 2000 down on levels when the club was last in the SPL.
Now, if half those fans return over the summer, the £280,000 they spend will be matched and go on the squad.
He started the year an Aberdeen fan, but Melville is now Dark Blue through and through and, as far as he is concerned, only No. 1 will do for his new team.
While he is keen to stress financial prudence will be a key feature of his involvement, he also wants it known Dundee is no longer a club struggling to survive, but one setting it’s sights on re-establishing itself in the SPL.
The first task, though, is to escape the First Division and the man, who only yesterday had his wealth estimated at some £124 million, is determined that will happen in a year’s time.
“I have been here six weeks now and I am massively impressed with what the guys on the board have done in terms of reducing the debt,” he said.
“I do, however, think we are at a crossroads now and we have to get promoted next year.
“The board have come up with a plan that for every full price season ticket over the figure we sold last year, we, as a board, are going to match pound for pound to invest in the playing staff.
“In other words, if we sell a thousand more than we did last year, that’s £280,000 from the fans, and we will put in another £280,000 to match that and get the best players we can.”
Work is already under way to start the spending and there is confidence the next few weeks will see the signings start.
“Currently, Jocky Scott is doing a lot of hard work behind the scenes to try to improve the playing staff and replace the guys who are moving on with much better quality players, because, as Saturday showed, it is obvious we need to.
“From our point of view, it is important to try to get the fans onside and get them to understand that, while we are investing money, they have a vital part to play.
“We are having a genuine push to get back to the SPL and the term we will use time and again is that second is last. There is no second prize in the First Division and we have to be first.
“Everybody keeps telling me we are an SPL club, and I totally accept we are an SPL club playing in the First Division, but we are in real danger of being a club where we are and that’s the First Division.
“Next season, we have to get better players in and Jocky has got the money to do that and the full support of the board.
“We have to get promoted and the guys in the street have to know that and support us accordingly. I’ll say it again and keep saying it — the mantra for next season is second is nowhere.
“However, we can’t get promoted just off the back of the board — this is the fans’ club and their club needs them.” |