| Top tips for a safe party this Christmas are being carried upon 600,000 milk containers, which will be distributed across the north-east of Scotland over the next six weeks.
Supermarket giant ASDA has joined forces with the Tayside and Grampian police forces in an initiative which involves 10 stores in the area.
It is the first time UK police forces have worked in partnership with a supermarket to advertise a festive safety campaign.
Inspector Bryan Knight, of Tayside Police, said, “This is an excellent way of getting the right message to a wide range of revellers of all ages. We want people to go out and have a good time in the run up to Christmas and over the festive period.
“But, at the same time, we want them to enjoy themselves safely and responsibly. We hope this targeted initiative, in partnership with ASDA, will help our seasonal advice to reach more people than ever before.”
All ASDA milk bottles (excluding organic) will display key alcohol awareness and safety advice in an effort to get a clear message in homes, offices and other workplaces in the community.
Sandy Taylor, chilled foods manager, ASDA, Milton of Craigie, said, “Milk is a great product to get the information in front of people, as a vast majority of homes and workplaces have milk in the fridge.”
The milk bottles feature concise bullet points to catch the consumer’s attention and stress a clear message of safety to potential festive party goers.
Tips include: pre-plan your night out, stay together, pre-book a taxi home, look after your personal property, don’t leave your drink unattended, drink responsibly and avoid taking short cuts through dark areas.
National manager of Crimestoppers Scotland, Kate Johnston, said, “The independent charity Crimestoppers is delighted to have the opportunity to be included and to promote their 0800 555 111 number for giving information on crime anonymously.” |
