As part of that, a touring theatre production by the Live Wire Theatre Group will visit day centres and care homes throughout Scotland.

The play, which Ms Robison enjoyed a preview of in the city today, will be put on in 50 venues across the country, and the campaign also includes a TV advert, which will be on screens for eight weeks.

The £200,000 campaign sets out what people can expect from each type of care service — from support with independent living through to care homes for the elderly.

“Choosing the right care provider — whether you’re looking for a nursery or residential care for an elderly relative — is crucial,” Ms Robison said.

“That’s why we have the National Care Standards which are designed to ensure people receive the same quality of care no matter where they live.

“They also set out what people are entitled to expect, for instance their rights to privacy.

“Today’s campaign aims to raise awareness of the standards amongst the people who matter — those people who need to be cared for either now or in the future — and I’m sure the TV advert, coupled with the innovative theatre production, will help to do just that.”

Professor Frank Clark, convener of the Care Commission, said, “As regulator and inspector of Scotland’s 15,000 care services, the standards provide the shade card against which we measure the quality of the care being provided.”