| BabyGrow is the latest mobile phone game from Dundee-based Digital Goldfish, which gives phone owners their very own digital tot to care for. Aimed at girls from eight to 16 years, it is thought to be the first-ever downloadable mobile game to be based on caring for a baby.
“Essentially, it’s an updated variant of the ‘Tamagochi’ virtual pets that became such a global phenomenon during the mid-1990s,” said David Hamilton, of Digital Goldfish.
“In BabyGrow, players choose from a selection of babies and then think of a lovable name for their choice.
“Players can feed, entertain, medicate and clean their babies, keeping all four in balance to keep the baby happy and healthy.
“But they have to be careful. If the baby isn’t looked after properly, ‘Agnes’ from social services comes and takes it away!”
The game was developed by two men — David (21) and his business partner Barry Petrie (22), who first met while studying degrees in computer games development at the University of Abertay.
They applied to join Abertay’s Embreonix programme for supporting new graduates setting up their own businesses. They formed Digital Goldfish, specifically to devise and sell games for the growing number of female phone gamers.
Playable on more than 60 different models of mobile phone covering most of the major networks and brands, BabyGrow costs £4 for a single download.
Digital Goldfish also offers full-colour birth certificates and is planning other spin-offs such as BabyGrow ringtones and ‘wallpaper’. |
