| “Nobody Has Business Speeding” is aimed at those who drive the company car or the works van with utter disregard for speed limits. About 100 such drivers are booked every day.
The campaign is being run by the combined police forces of Fife, Tayside and Lothian & Borders and starts today.
Police say the primary aim is to reduce the numbers of drivers speeding, thus reducing the numbers of crashes and the severity of injuries sustained when collisions do occur.
“Part of that awareness strategy has to be education, as it is clear that some motorists believe they are adhering to the limits when in fact they are not,” said Andy Jones, communications officer for the Fife Safety Camera Partnership.
“With each of the partnerships detecting a significant number of speeding offences involving company vehicles, a decision was taken to engage companies in undertaking preventative measures.
“A series of radio adverts and an information pack to highlight the problem will hopefully assist in reducing the numbers involved.”
The pack includes information for both employees and employers on their legal responsibilities, and the speed limits applicable to their vehicle and road classification.
The radio campaign will run across seven radio stations: Northsound, Radio Tay, Kingdom FM, Radio Forth, Radio Borders, River FM and Beat 106 between today and the April 11. Information packs are being sent to more than 3500 companies who operate vehicle fleets.
A web page, www.checkcamera.com, links to each of the partnership’s websites, allowing access to a list of all fixed and mobile safety camera sites in eastern Scotland. |
